and I thought we jumped the cupcake shark in 2011...
Really? Really.Photo: InternCarlos/Twitter
Cupcakes are making one last, desperate push to stay
relevant: Crumbs is partnering with the National Hockey League and NBC
Sports to sell limited-edition "Stanley Cup(cakes)." Despite this being a
good portmanteau, this is an awful idea. Hockey needs all the good
press it can get — why associate with a
dying dessert?
Is it hockey fans who are going to save cupcakes? No one is going to be
happy with you for bringing cupcakes to a playoff party. Nobody. But if
you feel the need to purchase these, Crumbs is selling cupcakes bearing
the logos of sixteen teams at each of its remaining 69 retail locations
around the country — and driving a cupcake truck around certain playoff
cities. At this point, it's more like a funeral procession. [
Earlier,
Yahoo! Sports]
See also:
Nine Reasons Why the Cupcake Boom West Went Bust
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